Launch Your Personal Brand On LinkedIn
A step-by-step guide to help you launch your personal brand on LinkedIn in the next 30 days.
Become a Thought Leader
Learn how to position yourself as an expert in your niche and have opportunities come to you.
Comprehensive Personal Branding Course
No matter where you are on your personal branding journey there's something new for you.
Who am I to talk about personal branding for software engineers?
My name is John and I've worked as a software engineer for 28 years. During that time I’ve been an individual contributor, a manager, an executive and a founder. I've grown one of my own businesses from no revenue whatsoever to 7 figures in annual sales. Over the last 12 months I’ve acquired over 160k followers on social media - mostly on LinkedIn, some on Twitter and Substack.
Here are a few of my personal highlights:
- Grew my LinkedIn follower count from 3k to 130k+ in just 12 months (mid-March 2023 to mid-March 2024).
- Over 181,000 followers on LinkedIn.
- Launched a business and grew it to 7 figures in sales.
- Launched a blog and grew it to 1M unique visitors per month.
- Generated over 40M impressions of my content on LinkedIn over the last 12 months.
Course Content
Here are just a few of the topics we'll cover:
Half the challenge in building a personal brand is figuring out what topics resonate with your target audience. The other half is about showing up consistently for that audience.
To help you do both we will:
- Improve your profile page.
- Pick a niche for you to focus on.
- Establish your credibility.
- Get you over the fear of publishing so you start publishing regularly.
- Get you engaging with your target audience.
- Show you how to find people to engage with.
- Discuss building an owned not rented channel.
- Build a writing habit.
- Systemise your posting.
- Systemise your commenting.
- Systemise your replies.
- Systemise your content production.
